I’m Marvin Geronimo,

a brand designer focused on building brands that are clear, structured, and built to last.

Over the years, I’ve worked with organizations, startups, and evolving brands across different industries. And across all of them, I kept seeing the same pattern—brands trying to grow without a solid foundation.

The issue wasn’t effort. It wasn’t even design.

It was clarity.

When positioning is unclear, everything downstream starts to break. Design becomes inconsistent, messaging drifts. Teams start making decisions without a shared direction

That’s the gap I focus on. Not just making brands look better—but helping them make sense

I approach branding as a system, not a layer

Before design, there’s positioning.
Before visuals, there’s direction.
Before growth, there needs to be structure.

Because once a brand starts moving across platforms, teams, and touchpoints. It needs something stable to hold it together.

Otherwise, things start to drift.
That’s what I build.
Clear positioning. Intentional design.
A system that holds—even as things scale.

Why Outdoor and Adventure Niche

This focus didn’t come from trend or strategy. It cam from experience

Time spent outdoors—traveling across different parts of the Philippines, often alone—changes how you see things.

You start to notice what actually matters. What holds up in real conditions. What feels honest, and what doesn’t.

Outdoor brands aren’t just selling products. They’re shaping how people experience the world outside—and in many cases, how they learn to respect it. That’s what makes the work meaningful.

That perspective carries over into the work

The brands that get it right don’t just create customers.

They create people who care more—about where they go, what they use, and how they move through the environment.

There’s also a responsibility there.

That’s the kind of work I choose to be part of.

Experience

  • Responsible for leading creative development across key brands including OZtrail and Ozpig. Directed brand refresh initiatives across all digital channels — websites, EDMs, paid media, and social assets — enhancing brand consistency and engagement. Contributed to a 67% increase in eCommerce net revenue for FY25, with FY26 tracking toward 80% growth. Recognized for a strategic, efficient, and collaborative design approach that aligns creative execution with business objectives.

  • Australasia’s largest ICT training provider offering solutions for Digital Skilling, Soft Skills, Professional Development and Microsoft Apps training.

    Brand management across a number of business units sitting within the Lumify Group portfolio and meet with key stakeholders across the business to interpret the concepts they want to communicate and note their requirements.

  • Was a part founder of boutique operation branding agency that specialized with tech start ups. I shared in the creation of content and conceptualised design direction for various branding projects.

  • Gohan is a well decorated branding agency in the heart of BGC which specializes in tech start up sector. I held an Art Director role overseeing branding and design projects managing jr. designers and video editors under me.

  • Didgigo is a web app that creates bespoke travel proposals easily, using their system, a printed proposal, a web portal and a mobile app can all be created seemlessly. I managed office operations with 10 employees and designed web templates to be integrated into the Didgigo system. I also made sure the consistency of branding and marketing materials across all platforms.

  • I won the first-ever Wrangler True Wanderer competition in the Philippines, which challenged participants to travel for five days to a destination of their choice and document their journey through photography and creative writing.

    After winning, I was invited to give talks about travel at several prestigious schools and was featured in various magazines and on radio shows. The opportunity also led me to design a custom motorcycle for Wrangler Philippines, which won the Best Scrambler award at the 2016 Moto Builds Pilipinas.

  • Koolivoo is an Australian travel specialist that creates white label publication for destination all over the world. I was both the Sr. Graphic designer and Operations Manager overseeing 4 people and design direction for the white label publications. They also dabbled with occasional branding and website work.

  • A mid size design agency catering to several Filipino owned Canadian news papers, I conceptualised advertisements for small to medium sized family owned businesses.

  • A small design agency that executed work for a larger more established advertising agency which focuses on online and print campaigns for brands like Microsoft, Unilab and SM group of companies. This is where I started my graphic design career.

What people say about me

Marvin’s impact has been just as powerful. He’s been instrumental in helping drive 67% growth in eCommerce net revenue for FY25 (with FY26 tracking toward 80% growth) by reimagining our digital presence. From refreshing the OZtrail brand across all touchpoints - websites, EDMs, paid media, social assets, and banners - to completely revamping the Ozpig creative suite, Marvin has elevated the quality and consistency of everything we put into the world.

He’s a designer who doesn’t just make things look good - he makes them work. Thoughtful, fast, collaborative, and unflappable under pressure, Marvin is one of those rare creatives who combine artistry with strategy. Any business would be lucky to have him.

Vanessa Peel

Head of Marketing, Adventure Operations
Australia

I had the absolute pleasure of working closely with Marvin Geronimo during our time together at Lumify Group, where he was our Senior Graphic Designer, Content Creator, and Art Director.

Marvin consistently impressed me with his ability to nail every brief seamlessly, no matter how complex or demanding. He approached every project with creativity, intelligence, and an exceptional eye for detail. He always delivered work that elevated our brand presence. What stood out most was how he managed feedback: even when it was tough, Marvin absorbed it with grace, humility, and professionalism, turning it into an opportunity to push the work further. And that he truly did!

Beyond his technical skillset, Marvin is kind, collaborative, and a true team player. He made his work look effortless, brought fresh energy into every project, and was an absolute joy to have in the team. He is a rare mix of talent, adaptability, and warmth - a true weapon in any creative pursuit.

Hareni Nimalan

Brand Manager, Lumify
Australia

Marvin is AWESOME! Although it was a short stint when we teamed up in a branding company — from high level Creative concept brainstorming to removing unnecessary extra spaces in between words on the final deliverables, he was a joy to work with from start to finish. Creative, detail-oriented, dedicated to putting out a great work, able to jump through numerous hoops amid crazy deadlines, all with his unique coolness. As an AM, I appreciated Marvin’s collaborative approach and he’s also a leader by nature. It was a true team effort all the time.

Account manager, Gohan
Philippines

Raquel Sy

Brands that I have worked with

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